Farhan Akhtar, sister Zoya Akhtar and producer of their flick Luck by Chance Ritesh Sidhwani are all set to take you on a ride - a free one. Next time you are hiring an auto in Mumbai, look closely if it is Farhan’s “Auto by Chance”.
The auto promotion of the film will be carried out by 10 autos who will massively promote Luck By Chance and if you are lucky you will get a free ride in the auto.
Director Zoya Akhtar says, “It’ll be great fun!”
Producer Ritesh says,”Most Mumbaiites use autos. My four-year-old son prefers autos to cars. When we go out, he insists on hiring an auto and my car has to follow!” The promotion is being run in conjunction with a radio station. One passenger will be interviewed live by an RJ and go on air with his experience of getting lucky and enjoying a free ride. “Isn’t that cool?”
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